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Fashion eCommerce

Australian Market

Magento

Magento

Why Ghanda?

Decoding the Challenges that Sparked an Aussie Streetwear Revolution

In the crowded Australian fashion scene, Ghanda identified two key opportunities: the demand for comfortable, stylish attire suited to active lifestyles, and the rising consumer concern for sustainable practices. These insights inspired Ghanda’s commitment to create clothing from recycled and organic materials and design for all ages, sizes, and genders.

Collaborating with Cipherox was a critical step in this journey. CMARIX, with deep understanding of Ghanda’s vision, played a pivotal consulting role. We re-discovered Ghanda’s website to reflect the brand’s values and enhance the user experience. With CMARIX’s expert guidance and implementation of advanced eCommerce features, Ghanda was able to extend their inclusive and sustainable ethos to the digital space, thereby reaching a wider audience.

Cutting-Edge Features

The Heart of Ghanda's Success

Custom Filter

CMARIX implemented a custom filter functionality, enhancing the core functionality of Magento 2. This feature allows customers to filter products based on their preferences, providing a more personalized shopping experience.

Additional Imagery

CMARIX included extra images between category products on the product listing page. This visual enhancement gives customers a better understanding of the product variety and helps them make informed decisions.

Instagram Feed

An Instagram feed was integrated into the website, allowing Ghanda to showcase their latest styles and updates in a dynamic and engaging way.

Custom Checkout and Shipping

CMARIX developed a custom checkout page and a custom shipping method based on promo codes. This unique feature provides customers with a smooth and efficient checkout process.

Size Chart Functionality

Understanding that a correct fit is crucial for online clothing purchases, CMARIX implemented size chart functionality. This feature helps customers choose the right size, reducing the need for returns and exchanges.

Advanced Product Listing

An advanced product listing feature was incorporated into the website, providing customers with detailed information about each product.

Social Sharing

CMARIX included social sharing features, allowing customers to share their favorite products with their social networks. This also helps Ghanda to increase their reach and visibility.

Store Locator Functionality

CMARIX added an advanced store locator functionality, enabling customers to find physical Ghanda stores easily

SHOP JACKETS

SHOP SHORTS

SHOP NEW

Instagram Feed

Instagram Feed

Shipping method based on promo code

Store Locator

Design Style Guide

#1A1919

#B8D5C2

#E8B4FD

#41518B

Aa

Jost

Regular

Medium

Bold

Latest Trends

Behind the Screens

The Tech Stack Powering Ghanda's Success

Development Environment

Magento 2

OS Supported

iPad/Tab

Technology

PWA

Payment Gateway

English

Server

Cloudflare

Third party Library, Plugin & Tools

Third party Plugin is a technical plugin for your better writing code. Interception Plugin is referred to a little third party extension that allows editing the behavior of any public class or method by intercepting a function call and running code either before or after or around the function call.

Amasty Gift Card Extension

This extension was used to implement gift card functionality on the website.

Welt Pixel Quick Cart Extension

This extension was used to enhance the shopping cart functionality.

Welt Pixel Layered Navigation Extension

This extension was used for adding a carousel slider on the website.

Magic Toolbox Magic Zoom Plus

This extension was used to implement gift card functionality on the website.

Web Shop Apps Matrix Rate Extension

This extension was used to implement gift card functionality on the website.

Mage plaza Store Locator Extension

This extension was used to implement gift card functionality on the website.

Welt Pixel Layered Navigation Extension

This extension was used to implement gift card functionality on the website.

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Invisible feature

AgentBay.io includes backend features like agent submission moderation, metadata tagging for improved search, and integrated analytics to track performance. It likely uses a CMS and caching to manage and speed up dynamic content. Security measures and scalable infrastructure ensure safe and efficient operation.

Backend Agent Submission System

Developers can submit AI agents through a form, likely connected to a review/approval process.

SEO Optimization & Schema Markup

Structured data for better search engine visibility.

Analytics & Tracking

Uses tools like Google Analytics to track user behavior.

User Account System

Clues suggest future support for user login or saved agents.

Dynamic Content Management

Agents and categories are likely managed through a CMS or custom database.

Tagging & Metadata System

Used to improve filtering, search, and recommendations.

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Lazy loading, caching, and CDN usage to enhance speed.

Security Measures

Anti-spam, input validation, and firewall protection.

Admin Review Workflow

New submissions probably go through a moderation/approval queue.
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